Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

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Exploring the Surface of Getting Social Signals the Right Way

Social Signals

One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most agencies had to change some of their practices. Some closed down altogether. It was the SEOpocalypse for many in the industry.

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Why NoFollow Should Only Be Used on Content You Don’t Control

NoFollow

The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was designed to stop SEO spammers from trying to insert their links where they didn’t belong for the sake of improved rankings.

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Apple, IBM Top List of Most Valuable Global Brands in 2012

Most Valuable Brands in the World
From: Connecticut Ford Via: BrandZ

The 2,700 Year Old Art and Science of Encryption

Alberti Cipher

When most think of encryption, they think of computers using complex algorithms to hide data in ways that require a password or key. This is a very modern and simplistic view of a long and stories history behind encryption. Since the dawn of human communication we’ve had a need to be able to send messages without the risk of them being seen by the wrong people. Thus, encryption is as old as the written word in some cultures.

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Will StumbleUpon Slide Under FTC Advertising Disclosure Changes?

StumbleUpon Paid Discovery

One of the least expensive forms of pay-per-click advertising on the internet is StumbleUpon. With prices as low as 5 cents per click, they are able to drive more traffic for the buck than sites like Google or Facebook. What’s more, ads have a chance of picking up “natural” stumbles that are free. In some cases, a good campaign with strong content can get more natural clicks than paid ones.

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