How LotLinx Fits Into Our Marketing Offerings

Tailored Suit

It’s easy for us to point to social media or search engines as our bread and butter. They make sense. With the goal of Dealer Authority being to help dealers generate more business, the focus on search engines and social media makes sense because they’re the most obvious ways for dealers to move the needle on their marketing. We can send shoppers to the inventory, which is exactly where we want them to be in order to achieve our clients’ goals (and thus our own goals at the same time).

LotLinx seems to be out of place at first glance. It isn’t social media. It isn’t about search engine marketing. How does it fit in so nicely to our offering if it has nothing to do with our core? The answer lies in the way that they operate their business. They send shoppers to the inventory on the dealership’s own website. They bypass the lead forms and other methods that third-party sites use to keep visitors on their own websites and they transfer the shoppers directly to the dealership.

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Bringing Back the Social News Watching

Watching

A hiatus. We went on one with this particular blog. It’s not that we lost any passion for the concept that launched Social News Watch back in 2007. We just got busy delivering automotive social media awesomeness to clients, but thankfully growth and strong hiring have allowed me to look back at the things I had to let go and put the right effort back into them.

Social News Watch is one of those ancient projects that is about to see a rejuvenation. We’ve continued to post social media content on sites like DealerBar and DrivingSales, but now it’s time to get back to our roots. Let me explain.

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Tesla is Playing the Media Perfectly

Tesla Store

It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful.

First and foremost, let’s make two things very clear:

  1. We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably be doing the exact same thing.
  2. We do not support the car dealers around the country because of bias on our part. For full disclosure, car dealers are our clients. That means that we want them to succeed. For this particular situation, we are taking off our self-serving hat and looking at the facts of the situation because when you dig into the matter from a comprehensive perspective, you’ll see that their concerns are valid.

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The Dos and Don’ts of Facebook Marketing

Facebook Marketing

There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the “right” things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.

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Pinterest Article Pins will Make the Social Site Much More Marketable

Pinterest Random

It may have grown up to dominate the niche of casual image sharing, but rich pins are the future of Pinterest. They will help to get Google’s attention as well as the attentions of businesses and marketers who would normally not fit into the Pinterest niche. [Read more…]

The Easiest Way to Waste Money on Facebook

Dodge Avenger Event

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.

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