From: Connecticut Ford Via: BrandZ
Apple, IBM Top List of Most Valuable Global Brands in 2012
Friday, June 1, 2012 by 2 Comments
The 2,700 Year Old Art and Science of Encryption
Saturday, May 12, 2012 by 2 Comments
When most think of encryption, they think of computers using complex algorithms to hide data in ways that require a password or key. This is a very modern and simplistic view of a long and stories history behind encryption. Since the dawn of human communication we’ve had a need to be able to send messages without the risk of them being seen by the wrong people. Thus, encryption is as old as the written word in some cultures.
Will StumbleUpon Slide Under FTC Advertising Disclosure Changes?
Saturday, May 5, 2012 by 10 Comments
One of the least expensive forms of pay-per-click advertising on the internet is StumbleUpon. With prices as low as 5 cents per click, they are able to drive more traffic for the buck than sites like Google or Facebook. What’s more, ads have a chance of picking up “natural” stumbles that are free. In some cases, a good campaign with strong content can get more natural clicks than paid ones.
The Most Accurate Business Listings come from… Foursquare?
Sunday, April 29, 2012 by 4 Comments
There will always be business listing errors online. People sometimes do not pay attention. Businesses move or shut down. Some businesses are asleep at the wheel and unscrupulous competitors sabotage their listings. It happens. It’s not surprising that around 20% of the listings on popular sites like CitySearch and Mapquest are inaccurate. What was surprising is that the most accurate data apparently comes from Foursquare.
Layering Social Media Channels to Pump Up Campaigns
Thursday, April 26, 2012 by Leave a Comment
This is the easiest part to of a consolidated social media brand messaging campaign, but it’s also one that is not well understood and rarely implemented properly. The standard practice is to have a message, send it out on Twitter and Facebook, and move on to the next piece of news. It’s a futile effort.
The Value of Social Data
Monday, April 23, 2012 by 1 Comment
There are many ways to slice and dice the data that people and businesses collect from social media. It is not the black hole that many believe it to be and ROI-savvy people who are willing to dive deeper into the numbers can be rewarded with the data they want… and then some.
This graphic depicts it all nicely. Click to enlarge.
From: Holiday Ford Via: Automotive SEO
