It’s easy for us to point to social media or search engines as our bread and butter. They make sense. With the goal of Dealer Authority being to help dealers generate more business, the focus on search engines and social media makes sense because they’re the most obvious ways for dealers to move the needle on their marketing. We can send shoppers to the inventory, which is exactly where we want them to be in order to achieve our clients’ goals (and thus our own goals at the same time).
LotLinx seems to be out of place at first glance. It isn’t social media. It isn’t about search engine marketing. How does it fit in so nicely to our offering if it has nothing to do with our core? The answer lies in the way that they operate their business. They send shoppers to the inventory on the dealership’s own website. They bypass the lead forms and other methods that third-party sites use to keep visitors on their own websites and they transfer the shoppers directly to the dealership.