This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
About JD Rucker
+JD Rucker is Founder of Hasai, Inc, a Social Media Firm, Director of New Media for KPA, an Automotive SEO firm that purchased Hasai, and Editor at Soshable, a Social Media Marketing Blog. Find him on Twitter, Facebook, and Pinterest.
It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.
Saturday, May 18, 2013 by 2 Comments
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.
The Three Primary Auto Dealer Content Types for Facebook
Monday, May 13, 2013 by 3 Comments
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
Titles Affect Blog Traffic Instantly
Wednesday, March 13, 2013 by Leave a Comment
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it happen is writing better blog post titles. The right titles can increase blog traffic. The wrong titles can desperately hurt it. This is an immediate effect.
Exploring the Surface of Getting Social Signals the Right Way
Monday, March 4, 2013 by 2 Comments
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most agencies had to change some of their practices. Some closed down altogether. It was the SEOpocalypse for many in the industry.
Why NoFollow Should Only Be Used on Content You Don’t Control
Saturday, February 23, 2013 by 1 Comment
The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was designed to stop SEO spammers from trying to insert their links where they didn’t belong for the sake of improved rankings.
