Rand Paul is officially running for the GOP presidential nomination. He is popular, well-spoken, and is not afraid to express his opinion. He may also be unelectable.
Depending on who you ask, Israeli Prime Minister is either a fear-mongering talking head who is out of touch with foreign affairs and his own people, or he’s the last beacon of hope for a Middle East that could erupt into a new world war at any time. Then again, he might be both.
Over the last few years, there have been debates about whether or not it’s best for companies to focus all of their digital marketing efforts on their own properties or even a single website, or whether it’s better to expand to third party sites and other marketing venues. The argument is a question of whether to take the wide approach or the narrow approach and there’s really no clear answer in most industries.
By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything.
Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more consistent with the news feed ads, meaning that the image used will look the same in the sidebar, only smaller. Second, it appears that the ads will be more prominent, making the potential for clicks higher than they were before.
Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries.
It’s a bird. It’s a plane. It’s a Google search algorithm update! Hummingbird is everything that it was cracked up to be. In many ways, it’s more subtle than previous algorithm updates that focused on the components of search rankings rather than the style or engine. Penguin and Panda were huge, but they aren’t the same type of updates as Hummingbird.