There’s a fine line between actually influencing people and having the right type of social media presence that makes it look like you’re influencing people. Unfortunately, there are too many services and techniques used today that allow people to inflate the perception of their influence, often in an attempt to appear more influential than they really are in order to get work, particularly in social media itself.
Digg is dead. It isn’t coming back. The current model is fine for some but the thought of using the site to drive traffic, to get a sense of accomplishment for submitting front page stories, or of getting some strong interaction from the comments have switched to be the duty of Reddit. The new Digg is just a normal website with some cool features. It isn’t special.