There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again.
The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection to Chevrolet or Chevrolet Canada.
It’s properly formatted as a modern automotive commercial with life attachments surrounding the presence of the vehicle target (a trend that we question, but that’s a different story) and is clearly professionally done, but it seems a bit risky for a company that’s trying to improve its public image. Chevrolet wants to be fun and technologically advanced, not sad and heartbreaking.
If we’re guessing, it’s a side project, perhaps one intended to be pitched to Chevrolet now or some time in the future. If that’s the case, they’re running a big risk if it’s not approved by General Motors.
Here’s the video. What do you think?