There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the “right” things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic by Vertical Response, they do a great job at breaking down some of the rules that can help to generate a successful social media presence on Facebook. It’s not all about the numbers, though they are important. As cliche as it sounds, the rules on Facebook really are there to help you gain true engagement.