Those outside of marketing often think it’s an easy job. You just have to learn how to spam, learn how to sound clever, and then get your unwanted messages in front of as many people as possible. A recent study shows that it’s not the easy, stress-free job that many believe it is.
They say they’re confused, lost, unsure, ineffective or some variation there of.
When reading the research, from Adobe—which is colored by a large chunks of editorial—one might gather marketers don’t know what they’re doing. If that’s not fair, you could conclude marketers know what they’re doing, but don’t know if they should be doing it.
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