It may have grown up to dominate the niche of casual image sharing, but rich pins are the future of Pinterest. They will help to get Google’s attention as well as the attentions of businesses and marketers who would normally not fit into the Pinterest niche.
It has been a busy month for Pinterest. After rolling out their announcement of promoted pins last week, this week’s announcement puts them in a position to go after more users of sites like Pocket or Instapaper who like to save articles for later reading. To drum up excitement, a star-studded list of pinners are named in the post including Arianna Huffington, Alyssa Milano, Dr. Oz, Queen Latifah and CBS travel editor Peter Greenberg.
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