There are two very obvious things happening in marketing today. Videos are becoming more powerful methods of broadcasting a business message because of improved technology and faster internet speeds. Strangely, there are still way too many businesses who simply won’t take the leap into the video marketing world.
The name itself might be the problem. Many see video as a way of doing marketing versus a component of a marketing strategy. This is a big mistake. Videos can stand alone, but they are best used as a portion of the marketing, not necessarily the focus.
If you are one of those who still questions whether or not video is a valid portion of your future marketing strategy, watch this quick video. At the very least, you’ll learn a thing or two about goldfish.