The search has begun for “Fiesta Agents” in the latest version of the Fiesta Movement. For the 2014 Ford Fiesta, they’re going all out to get user-generated content that truly exemplifies the sporty sub-compact, offering the car, gas, and insurance to 100 agents who can prove that they’d be the best agents in the world through a video submission.
This will be the third Fiesta Movement. The first two were well-received by both bloggers and the automotive industry. This one hopes to expand on that success and translate it into increased sales for the inexpensive vehicle in a highly competitive segment.
To apply, one only needs to tell their story in a video. Ford will likely select people who are true social media influencers – those with a blog, strong Twitter and Facebook presence, or a great YouTube channel. They say that they’ll be going based upon the merits of the video but they’ll surely look at the applicants’ reach when determining who to put in the drivers’ seats of their micro-flagship.
Check out the video that is calling all “car freaks, tech geeks, music makers, picture takers, wordsmiths of the world wide web, and social media maestros whose friends list could form a small country” to join the movement. It’s “A Social Remix” for the automotive industry.