ClosedSocial: A Growing Trend Towards Niche Social Networking

With the increasing popularity of huge social networks like Facebook and MySpace, it’s easy to see why niche networks are entering the market and falling off almost immediately. There seems to be no room for networks that focus on a particular hobby, demographic, or profession. They are too small, therefore they will all fail.

Or will they?
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What can fix (I mean save) MySpace?

MySpaceRumors are flying.

“MySpace is getting a complete redesign.”

“MySpace is getting bought out.”

“MySpace is losing money.”

When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed.  The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited.  If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.

Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else.  More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while Read more

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Trouble with Reddit? Here’s some tips from qgyh2, the Reddit Jedi Master

Author’s Note: As of 11/23/2007, this story has 75 Diggs, 83 Propels, 13 Stumbles (5 Reviews), 27 Mixxes, 42 Sphinns, and negative 5 votes on Reddit. Add your vote… to the story submission and/or to the submission that points to the story submission.

RedditSince the beginning of the year, I’ve been studying the major social news websites. Reddit, being one of the top ones, was obviously tops on my list. I did everything that seemed to work well on Digg, Propeller, Newsvine, and most other social media sites.

The results were different from the others. I was successful in the others. Needless to say, I wasn’t successful at Reddit.

My first technique was simple. Make friends, spam a lot, wait for the “Karma” to rise. It didn’t. Actually took a week to break 20. I wasn’t happy, but I kept trying.

I’ve discovered some tricks and tips, rising to a marginally respectable Karma around 1700 over several months. Most of those points have come in the last two. Still, I really couldn’t find rhyme or reason to what was working and what wasn’t. Stories that I thought would surely hit the homepage got down-modded to oblivion, while others that were decent stories at best got dozens, even hundreds of votes.

So, I asked. Read more

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Lost in a Sea of Shouts: 7 Ways Digg can Fix the System

The shout system has been a roller coaster ride of emotion for me.

  • First impressions: “WAY Cool. Now I can talk to friends and if I have something that I really want to get out to the peeps, I can!”
  • Second impression: “Oh s**t, here come the spammers.”
  • Third impression: “Hey, the spam seems to work! A ton of them are hitting the front page. I better give it a try.”
  • Fourth impression: “Damn. It’s not as effective anymore. People are ignoring their shouts.”
  • Current impression: “The system is a broken one, but by golly it can be fixed…”

And here’s how:

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    Stumbled! (too soon)

    StumbleUponWelcome Stumblers!

    Our goal was to have a news story about StumbleUpon up and running before we got the homepage stumbled, but it’s too late now.  We’ve been researching the Web 2.0, social media “wild card” (that’s one of the angles we were considering) for several weeks now.  Tons of story ideas, but with a website like StumbleUpon, if you’re going to write something, it better be the right story.

    The effect that SU has had on the Internet has been unique and engrossing.  On the surface, it shouldn’t work.  People want to see what they want to see, not what others want them to see, right?  It just isn’t so. Read more

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    Facebooking Wikipedia: Combining Social Networking with Social Information

    By now, you know what Facebook is. You should know what Wikipedia is as well. If not, this blog is probably not the best place to start.

    For the bulk of readers who do know about these Internet juggernauts, imagine a combination of the two. Take Wikipedia, add profiles, and you have the socialpedia concept. It’s what Wikipedia man Jimmy Wales is trying to do. That’s the speculation… human generated content, indexing, the works, mixed Read more

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