Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.
Some cities have better drivers than others. It could be because of the streets and conditions. It can be based upon the population itself. Then again, it could just be that some places attract really good or really bad drivers.
Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.